Privacy Policy

This Privacy Policy explains how S. Rays, Inc., doing business as Shady Rays, manages personal data across its various platforms, including websites, mobile apps, stores, customer support services, and other related offerings. It applies to individuals interacting with our brand, whether by browsing online, making purchases, engaging with customer service, or participating in marketing activities.

We collect a range of personal and technical information as part of our regular business functions. This includes identifying details such as names, contact information, billing and shipping addresses, and email addresses. Additionally, we may gather device-specific data like IP addresses, browser type, operating systems, and advertising identifiers. Our systems also employ cookies, pixel tags, and similar tracking tools to gather data that helps improve user experience and platform performance. Other information we may collect includes purchase history, browsing patterns, customer service interactions, and in some cases, audio from support calls or visual data from in-store security systems. The data we gather helps us understand customer behavior and preferences, allowing us to refine our offerings.

The information we collect comes from various channels. Users may provide data directly by creating accounts, placing orders, subscribing to communications, or contacting customer support. Additional information is automatically gathered through digital tracking technologies present on our websites and applications. We may also receive data from third-party sources like payment processors, delivery services, analytics companies, marketing partners, and social media platforms when users engage with our content through those channels.

The data collected is utilized for several business functions. These include processing orders, offering customer support, managing accounts, and delivering personalized shopping experiences. We also use this information to improve our website, enhance products, conduct research and analytics, and support marketing and advertising efforts. Furthermore, we use collected data to maintain system security, prevent fraud, comply with legal obligations, and manage business operations such as recordkeeping and audits.

In some situations, personal data may be shared with third parties. This can occur when users provide consent, when collaborating with affiliated companies, or when working with third-party service providers who handle functions such as payment processing, shipping, data analysis, or marketing. Personal data may also be shared in connection with corporate events such as mergers, acquisitions, or reorganizations. Additionally, data may be disclosed when required by law or to protect the rights, property, or safety of the company, its users, or others.

Shady Rays’ e-commerce platform relies on external providers for hosting and payment processing, including Shopify, which securely manages transaction-related data according to industry standards. We take reasonable precautions to safeguard personal data through administrative, technical, and organizational measures to protect it from unauthorized access or misuse. Data is retained only for as long as necessary to fulfill the purposes described in this policy or as required by law.

Users have specific rights and choices regarding their personal information. These rights may include accessing, correcting, updating, or deleting account data, adjusting communication preferences, and managing cookie usage via browser settings. Users may also opt out of interest-based advertising through industry tools provided by Google, the Digital Advertising Alliance, and the Network Advertising Initiative. We also respect certain privacy control signals, though some browser-based “Do Not Track” features may not be supported.

Depending on the applicable jurisdiction, individuals may have additional privacy rights, including rights related to accessing, deleting, correcting, or restricting the processing of personal data. Some regions also offer rights to opt out of data sharing for targeted advertising purposes. These rights vary by location and are subject to different privacy laws.

Shady Rays does not knowingly collect personal information from individuals under 13 years of age. If we become aware of such data being collected, we will take steps to delete it.

This Privacy Policy may be updated periodically to reflect changes in legal requirements, business operations, or other factors. Any updates will be posted on our website, and users are encouraged to review the policy regularly. For questions regarding this policy or to exercise privacy rights, users may contact us through the communication channels provided.